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Persuasion is actually used by each of us on a daily basis - it is used by parents when they try to convince their children to do something, but also various sellers or advertisers. In the simplest terms, persuasion is about persuading others to be right - but what statements or techniques can be considered persuasive? Learn the difference between persuasion and manipulation, learn what persuasion is and what is linguistic persuasion.

Persuasionis a word that comes from Latin - it comes from "persuasio" which can be translated as speaking, persuading or persuading. Generally speaking,persuasioncan be included in a wide range of techniques of influencing other people - but what are the characteristics of the samepersuasion ?


  1. What is persuasion?
  2. Types of persuasion
  3. Linguistic persuasion
  4. Persuasion and manipulation

What is persuasion?

Persuasion aims to convince another person or a group of people to the right or opinion of a given person who uses persuasion. Basically, each of us - in various situations - uses persuasion, but not everyone actually succeeds in convincing his interlocutor to the views he presents.

Some people persuade better, others worse, which is related to the laws that govern persuasion.

In the case of this technique of influencing others, several different factors are important, which are:

  • Social affirmation : it is easier to convince a person to views and statements shared by a larger group of people (you can say that then a given thought or idea seems "socially right ").
  • Authorities : the easiest way is to persuade someone to use authority - be it your own authority (e.g. related to a performed, prestigious job or high education) or from the authority of someone (e.g. it is possible to convince others to be right by showing that significant people - e.g. some eminent scientists - present an analogous position).
  • The principle of reciprocity:people are more susceptible to the persuasion of those to whom they owe something or who they arethankful for something.
  • The principle of liking:in general, people are most susceptible to persuasion by those they like and those they are similar to.

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Types of persuasion

Persuasion has many names - there are three types of it.

  • Persuasion persuasion- we use it in everyday life - we use it when we just want to convince someone that we are right.
  • The persuasion that persuades(also called propaganda) is aimed at a community and its goal is to gather as many people as possible who will support a given idea or view.
  • Stimulating persuasion(i.e. agitation), which is also supposed to convince individuals and groups to a given view, although its aim is also to show the expected behavior by the recipient.

Linguistic persuasion

We don't really realize it, but the language of persuasion just surrounds us. For example, words such as "must", "should" or "must" have a persuasive character - including them in the statement shows that something really needs to be done or that a given view should be expressed.

It is also persuasive to address your interlocutor using the plural. When the interlocutor says to us "we must", "we will do" or "we think", at the beginning he has an easier way - regardless of the rest of the sentence - to convince us that we really think like him or we will do as he does. on.

You can also persuade by showing interlocutors that a given idea, view or sentence are the only right ones. Here you can mention, for example, saying that it is impossible to do otherwise: "there is no other way", "this is the only option". "good" bones.

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Persuasion and manipulation

Theoretically, one might think that manipulation and persuasion are the same terms, but in practice it is completely different. Well, manipulation is considered a rather negative and unethical technique of influencing others.

The person who uses the manipulation expects to gain some benefits for himself, while the manipulated person - if he succumbs to manipulation - may lose something.

Persuasion is distinguished from manipulation by the fact that the person who uses it,it does not do it in order to gain some benefit at the cost of harming another person.

However, there are also some similarities between the two techniques of exerting influence - they mainly concern the fact that in the case of persuasion and manipulation, similar psychological mechanisms can be used (we are talking about principles such as the principle of reciprocity or liking, mentioned before).

Everyday Persuasion

You probably can't run away from the use of persuasion. Parents use it when they try to convince the child of something.

They can persuade a child that he has to eat enough ("eat, otherwise you will not grow up" - here parents can convince a child that food is the only way to grow up), they can also convince their child, so that she does not move away from her guardians (e.g. "we must stick together, otherwise you are in danger").

Persuasion is used at home, but also at school - teachers persuade children who are reluctant to learn that they need learning (e.g. "children should learn because it is the only chance to achieve success in the future" ).

Persuasion in advertising, commerce and business

The persuasion, which is not surprising, is often used by traders. It is very easy to come across advertisements of various products that are supposed to convince you that a given thing is the best - you can even mention here advertisements for cleaning products that "should be in every home" or "are the only preparations that work so effectively".

Traders make various attempts at persuasion - they can convince customers to buy their product, e.g. by using the reciprocity rule. Product tastings in hypermarkets have exactly the expected goal - a customer who received something for free, guided by the rule of reciprocity, will definitely more willingly reach for a product whose sample he received for free.

Persuasion is also the use of various authorities in advertising - when a person who is known or recognized as an authority in their field convinces to buy a product, the client is much more likely to agree that the product is really valuable.

Persuasion, which has already been emphasized many times, is one of the techniques of exerting influence - but should we be afraid of it? Not necessarily. Just as manipulation can harm us the most, doing us harm is definitely not the purpose of persuasion.

Common sense - especially for persuasive advertising or other activitiestraders - it is certainly able to prevent possible, though essentially unprecedented, negative effects of succumbing to someone else's persuasion.

About the authorBow. Tomasz NęckiA graduate of medicine at the Medical University of Poznań. An admirer of the Polish sea (most willingly strolling along its shores with headphones in his ears), cats and books. In working with patients, he focuses on always listening to them and spending as much time as they need.

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