Summer is coming. Those who train, instead of a protein bar, may be tempted by … ice cream. There are special ice cream desserts with a high protein content on the market for active people and sportsmen.
Physical activity, regular visits to a fitness club and body work require a lot of effort, but also a large dose of protein. Now you can also deliver them by eating an ice cream dessert.
Ice cream with increased protein content
A Polish manufacturer that already offers, among others Vegan ice cream, lactose-free and gluten-free ice cream, is just launching another niche product on the market. It is High Protein ice cream with increased protein content.
This product was created for, among others, about people practicing competitive sports, runners, but also people with a specific, specific diet tailored to, for example, training plans. The product was also created for professional athletes.
Dessert meets as much as 9% of the daily protein requirement. Such a high RWS index was obtained by increasing the protein content in the composition of the new ice cream. 100 g of the product contains as much as 9 g of protein (on average, vanilla ice cream contains 3.5-4 g of protein). The ice cream is made with cream - it accounts for 22% of the composition. The dessert also does not contain artificial colors and flavors.
Pleasure after training
There is already a gluten-free ice cream on the market, so for people with celiac disease or those who choose to follow a gluten-free diet. The stores also offer lactose-free ice cream for people with milk sugar intolerance, as well as soy-based ice cream for vegans.
- There are still a lot of gaps to be filled on the Polish market - notes Robert Serediuk, commercial director of "Anita". - One of them are sportsmen and active people. High Protein ice cream was created with this group in mind, but also as a response to a global trend that we can also see in the country - he says. - More and more people today exercise, take care of the body, go to gyms, do various sports, more and more people also use diets that support training. Ice cream dessert completes this specific diet.
High Protein ice cream will be available in 500 ml family packs. So far in 2 flavors: vanilla and strawberry. You will be able to buy them in popular retail chains and discounters.