To avoid the pitfalls of shopping, get to know all the catwalks of beverage producers and marketing specialists who are trying to successfully sell drinking products - table waters, mineral waters, drinks, juices or nectars. When buying drinking water, always check the source it comes from and the juice - whether it contains artificial flavors, preservatives or dyes.

What to choose to drink when the selection is so huge and varied on store shelves, and the colorful packaging looks so inviting. Learn about proven ways of marketing specialists to advertise a drink and convince consumers that it is worth buying their drink product.

Water: what you will find on the label

When buying mineral water (from a deep borehole) or spring water (from a protected underground well), make sure that the producer indicates the place where the water comes from, the production permit number and the exact content of minerals on the label.

The information "mixed mineral water" proves that it was obtained by combining in constant proportions natural mineral waters of different chemical composition. Mineral water is easily confused with table water, i.e. ordinary water supplied to the population living in a given area, with the addition of spring or mineral water or artificially mineralized water, so it is better not to buy it.

All recommendations and certificates proving systematic laboratory control at individual stages of water acquisition and spilling are important (eg National Institute of Hygiene, international he alth safety system HACCP or quality management ISO 9001). Low and medium mineralized waters with low sodium content are suitable for daily drinking. Highly mineralized water can only be drunk from time to time without consulting a doctor. Drinking healing waters requires absolute consultation.

Learn about the he alth benefits of squeezed juices

Drink, juice or nectar?

There are no drink limits. Most of them contain only 3-5 percent. fruit or not at all, flavors, dyes, preservatives, and artificial sweeteners.

Choose products with a clear trade name, e.g. orange juice (nectar) or orange and tangerine juice (nectar), or multi-fruit or multi-vegetable - when it contains more than 3ingredients. The minimum fruit content should be clearly displayed and that the product has been sweetened. The text "contains no preservatives" is a marketing gimmick, because no juice (nectar) should contain them. It is better not to buy drinks, because they contain a lot of sugar and various additives.

Juice must be 85-100 percent. consist of fruit. If it contains more than 15 g / l of sugar, the packaging should state that it is sweetened (sugar cannot exceed 150 g / l). Citric acid (up to 3 g / l) is allowed, but fruit juice must not contain sugar and acidifying substances at the same time. On the other hand, vegetable juices can be seasoned with sugar (honey), s alt, herbs, and citric acid. All of them may be enriched with vitamins, but artificial flavors, dyes and preservatives are forbidden. Nectar should contain a minimum of 25 - 50 percent. fruit. You can add more sugar to it (up to 200 g / l) as well as sweeteners and acidifiers at the same time. But just like juices, there shouldn't be any artificial additives in them.

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