Instagram has long ceased to be just an app for adding photos. Now it is a platform through which almost anyone can pursue (and make good money on it). Girls (and boys as well) from the beauty industry around the world use this opportunity. Meet those who did it best - these are the top 5 beauty influencers on Instagram!

Influencer is a whole new "job". In English, "to influence" means "to influence someone, something", which perfectly reflects the essence of this work. Influencer is a person operating in the field of social media. He must already have a crowd of devoted fans or followers, i.e. users following his profile.

It is enough for an influencer to positively mention a cosmetic, and the effect can be - and often is - better than if its producer invested in a huge campaign in the press or television.

Influencer sets trends - it shows what will be fashionable in a given season, what to wear and what cosmetics to use. For example, when a beauty influencer's eyebrows take a new shape, girls observing her will immediately go to the beautician to achieve a similar effect.

The most popular beauty influencers are followed on Instagram by millions - see who has achieved the greatest success on this platform!

1. Huda Beauty, aka Hudda Kattan

Huda Kattan is a woman-institution. She is not only a make-up artist, but also a businesswoman who launched her own cosmetics brand.

Kattan was born in the United States to her parents from Iraq. She studied cosmetology, worked as make-up artist for Eva Longoria and Nicole Richie. One day, her sister suggested that she start a blog dedicated to the beauty industry, and that's how it started. Today, Huda Beauty's Instagram account is followed by over 31 million people.

Check out some of the make-ups suggested by Huda Beauty!

2. James Charles aka James Charles Dickson

If you think that makeup is the domain of women, you are wrong. At least when it comes to Instagram, as evidenced by the success of James Charles, with almost 13 million followers. Młodziutki (born 1999) influencer also runs a YouTube channel, he is the first male ambassador of the Cover Girl brand. Inon his social media you can find many guides: how to choose a foundation, how to make up with cosmetics from your mother's beautician or … articles from an art shop.

Check out James Charles and some of his makeups!

3. Nikkie Tutorials, aka Nikkie de Jagger

Huda Beauty and Nikkie Tutorials are the absolute queens of Instagram. Nikkie's career started with adding makeup tutorials (short instructional videos) on YouTube. Nikkie de Jagger is a young (born 1994) Dutch woman followed on Instagram by nearly 12 million people.

Like Huda, Nikkie openly admits to undergoing cosmetic procedures, including lip augmentation. Her most popular film is "The Power of Make Up", where she shows her face before and after applying makeup, proving how much it can make a difference.

Nikkie is appreciated for the fact that in a world dominated by size XS, she has been successful, not having such a size ( although there are also critics who comment on her appearance every time she slows down a little). Criticized was, among others The photo below, where Nikkie shows himself before and after losing weight, except that in the photo in front there is no makeup or hairstyle, in the photo - on the contrary.

See also Nikkie's proposed make-up!

4. Zoella, aka Zoe Sugg

Zoe Sugg is an Englishwoman who also started her career adding tutorials on YouTube. Today Zoella is followed by over 10 million people on Instagram, and she is the author of the best-selling book "Girl Online" (and its two sequels), about a young blogger who is unexpectedly successful.

Sugg talks not only about beauty, but also about fashion and broadly understood lifestyle. It has been awarded many prizes by young recipients, including Teen Choice Award.

Check out Zoe's proposed make-up!

5. Jeffree Star aka Jeffrey Lynn Steininger

Jeffree first created a MySpace profile (he is a musician), but noticed that people paid a lot of attention to his makeup - after all, makeup was not a common occurrence until recently. Jeffree is the son of a model mother, which is why he often and willingly picked up her cosmetics. It paid off - today he has his own cosmetics company, and Instagram is followed by over 10 million people.

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Fashion and beauty